Celebrating Beauty At A Night For Green Beauty Los Angeles•
Posted on August 14 2014
The Flower Wall
After nearly nine months of planning and collaborating with some of the best all natural beauty brands in the business, our event has come and gone. The aftermath of a grand party is sort of a melancholy feeling. Kind of like what I imagine planning a wedding feels like, surreal and dreamy and then it's over and you're left with brilliant memories while you swoon over photos and retell intimate stories. A Night For Green Beauty was no ordinary affair. It was a joyful, bustling, rubbing elbows with beauty aficionado after beauty aficionado, samba dancing and floral crown wearing kind of party. Everyone you could imagine from the green beauty world was there. Some were local. some came from other cities and a few even came from international cities.There were drinks, fresh juice, laughter heard from every corner of our gorgeous space and a beautiful flower wall (that wasn't quite completed), but was still devastatingly beautiful. I don't think anyone even noticed we weren't able to finish it.
We heard over and over how wonderful it was to host an event like this. Customers, fans and even beauty editors came over to thank us and share their awe and excitement about a venue that highlighted beautiful products, increased awareness about product safety and shared the event with the public. It truly was a magical night and we all celebrated fully.
On a personal level, the highlight of the evening was meeting and chatting with Norah Weinstein, co-founder of Baby2Baby the LA based non-profit we (as a collaborative group) raised $20,000 for with the sales from our partnership with Goodebox. I think even Norah was amazed at the enthusiastic turnout and touched by the generosity of our incredible community. Fundraising is not easy, but we were visionary with our efforts and were also able to provide our customers with loads of safe, effective and most importantly luscious beauty products all while supporting low income families in Los Angeles. I cry every single time I think of the generosity from the brands and that we will all be touching someone's life in a small, but powerful way. What an amazing community! We are so lucky to be a part of it.
The natural beauty industry has grown tremendously within the last two years. It is not a fad or a trend, but a lifestyle decision many people are consciously making every day. As we all work to remain transparent in our business practices, ingredient content and education, our government is still trying to catch up and play political games with the public's safety. We hope that someday soon customers will not be as urgently browsing the internet to do all of their own homework looking for safe products for themselves or their families. It can be daunting and exhausting and it is not fair. We all deserve to know what is in the products we spend our dollars on. It is a consumer's right. The time is coming and we are happy to be a part of it and even more excited to bring awareness with so many other incredible brands that are committed to creating safe alternatives for your daily self care. Thank you reader for allowing us into your home and lives via your top shelf beauty cabinet. You make all the hard work worth it.
We would also like to thank every single green beauty brand that participated in our event. Each brand is special, unique and creating beautiful products. A big heartfelt thank you to Osmia Organics, Sheswai, True Nature Botanicals (Formerly MV Organics), Laurel Skincare, Province Apothecary, Josh Rosebrook, Gressa Skin, MUN Beauty, Lurk, Zoe Organics, May Lindstrom Skin, Juice Beauty, Alima Pure, One Love Organics, Kahina Giving Beauty, Indie Lee, African Botanics, Strange Invisible Perfumes, Odacite, Sw Basics of B, Hope Gillerman Organics and BeautyCounter.
An extra special thank you to our sponsors and event ambassadors, The Chalkboard Magazine, Pressed Juicery, Goodebox, Baby2Baby, Rachel Lincoln Sarnoff and the incredibly talented Nicolle Mackinnon and Susannah Compton of No More Dirty Looks fame. Thank you from the bottom of our hearts. Until next year beauties! Now for some fun party photos.
Our Awesome PR Team, Clover PR
Victoria and Karen, La Bella Figura co-founders and creators of A Night For Green Beauty