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Let's Celebrate The Roman Goddess Flora And Her Festival!


 “A fragrance lingered; you could know a goddess had been there.”

 - Ovid, Fasti (V. 376 - 378)

Written By Heidi Miller

It’s a very special day for us here at LBF as we celebrate the first day of Floralia, a six-day long festival dedicated to our patron saint and muse, Flora. She was the Roman goddess of blossoming flowers, renewal, rebirth and spring as well as the inspiration for La Flora, our newly launched, delicately scented and wildly coveted cactus flower oil-infused Barbary Fig Seed Oil; the very first product in our new series, The Master and The Muse. Today marks the 2254th anniversary of the completion of the temple built by the ancient Romans in her honor in 238 B.C.

Although we, here in the western world, celebrated the first day of spring well over a month ago, spring starts today, per the Romans, which makes much more sense when you consider that Rome shares the same latitude as our beautiful home city of Chicago.

The Roman’s celebrated the week by hosting great banquets, theatrical presentations and games on their famed Circus Maximus. They decorated their vibrant city with sweet-smelling flowers, wore their brightest and most colorful clothing and adorned themselves with floral wreaths around their necks and in their hair.

How can we honor Flora today? By literally stopping to smell the roses. By gifting ourselves a bouquet. Or, by gifting one to someone else. By being present and recognizing the power of spring’s rebirth. By shedding the old and welcoming in the new. By letting go of the things that no longer serve us. And by noticing and appreciating life bursting forth with new energy, new appreciation and new vitality.

Today, let’s recognize and honor the goddess within us. Let’s celebrate our bodies, our minds and ourselves. Put a flower in your hair. Spend a few minutes with your face turned towards the sun. Close your eyes and feel Flora within you. She’s there. And today, and for the next five days, she’s ready to party.


Heidi Miller is a freelance writer, avid traveler and dedicated epicurean whose passions include health and wellness, art and architecture and humor and fiction. She lives in Los Angeles with her husband and three children. She is currently writing her very first novel. You can read more of her work on her blog at





1 comment

  • Chris Stulpin: April 29, 2016

    What beautiful prose- I love the suggestions of taking your time to be good to yourself. I celebrate with you!

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